Ageas is again looking for growth in the British market with Saga deal

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Ageas sees the United Kingdom as an important growth market.

Belgian insurance group Ageas is again in discussions about a possible expansion in the United Kingdom, this time with the British Saga group.

This news comes just six months after a failed takeover attempt of British insurer Direct Line.

According to Sky News sources, the two companies are currently in discussions about a possible collaboration or acquisition of Saga's insurance business.

Saga, which targets customers aged 50 and over, is struggling due to high debt and is looking at ways to ease pressure on its balance sheet. Ageas could take control of parts of Saga's insurance business in return for commission payments.

The exact size of the deal remains unclear, and both companies emphasize that there is no certainty that an agreement will be reached.

Saga also postponed the presentation of its half-year results, further fueling speculation about the deal.

Ageas, known for AG Insurance in Belgium, sees the British market as an important growth pole, despite strong competition. The insurer hopes to further strengthen its position in Europe after previous setbacks.

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