WSA Retail has taken a significant step to expand its footprint in the Benelux region by acquiring IntoEars & Oogvoororen, a leading provider of high-quality hearing care with locations in the Netherlands and Belgium.
This strategic move aligns with WSA Retail’s ambition to strengthen its position in the hearing care sector and provide tailored solutions to more people with hearing loss.
The acquisition does not mark the end of the IntoEars & Oogvoororen brand: both it and Oorwerk, already part of WSA Retail, will continue to operate under their own names, retaining their identities, cultures, and teams.
Angelique de Wit, previously General Manager of Oorwerk, will now also take on the role of General Manager for IntoEars & Oogvoororen. The current director, Herman Langstraat, will gradually step back, while the other former owners, Joost Schravendeel and Yoeri Langstraat, will remain involved to ensure continuity and stability.
The combination of both organizations is expected to enhance customer service through shared expertise. "This acquisition perfectly aligns with our vision to help as many people with hearing loss as possible", said De Wit. "We believe in customized hearing solutions so that everyone receives the support that best suits their needs."
