Metricool helps businesses to master their social media strategy.
Read also: Belgian team.blue valued at a whopping 4,8 billion in investment round
Team.blue announces a key investment in Metricool, an industry-leading social media management solution for professionals, agencies and brands.
Metricool, with over two million users and a current ARR (Annual Recurring Revenue) of 17 million euros, offers an all-in-one toolbox to help businesses build brand awareness online.
This transaction further strengthens team.blue’s SaaS value proposition and its commitment to making SMB’s online business journey simpler and more successful.
Founded in Madrid in 2015 by Juan Pablo Tejela and Laura Montells, Metricool has grown into a leading platform with a team of over 90 experts, offering a streamlined suite of solutions empowering businesses to master their social media strategy. From scheduling and publishing content to in-depth analytics and engagement tracking, Metricool offers a comprehensive platform for high-performance digital content across all major social media channels.
This investment brings team.blue as new strategic partner alongside the founders, who will continue leading the day-to-day operations of the company, and Axon Partners Group.
Joining the team.blue ecosystem, Metricool will gain access to more than 3.3 million loyal customers across Europe and will benefit from its focus on the ultimate needs of SMBs. By leveraging team.blue’s capabilities, Metricool will accelerate its growth across product development, marketing, and channel access. team.blue will also support Metricool's strategic acquisition ambitions, further fuelling company’s impressive track record of outstanding profitable growth.
“We are thrilled to welcome Metricool to the team.blue group”, says Claudio Corbetta, CEO of team.blue (picture). “This acquisition aligns with our ambition to curate a complete set of SaaS tools to make our SMB customer’s digital journeys simpler and more successful. This acquisition also shows our commitment to add new areas of expertise and bolsters the product portfolio at team.blue. I look forward to seeing what team.blue and Metricool can achieve together.”
About team.blue
Team.blue is a leading digital enabler for businesses and entrepreneurs across Europe (Austria, Belgium, Bulgaria, Cyprus, Czechia, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, The Netherlands, Portugal, Serbia, Slovakia, Spain, Sweden, Switzerland, Türkiye and United Kingdom). The company is made up of 60+ successful brands who serve 3,3m SMB customers. team.blue is a one-stop partner for web hosting, domains, e-commerce, online compliance, lead generation and application solutions, supported by more than 2.500+ experts. team.blue's vision is to make online business simpler by shaping technology and providing customers with innovative online products and services.
