Belgian investment firm Sofina has led a 100 million dollars Series C funding round in Primer, a London-based fintech company, with participation from Peak XV Partners and existing investors.
The capital will accelerate the development of AI-native infrastructure for payments and finance teams, addressing a critical industry challenge: fragmented data.
Currently, payments data is scattered across processors, acquirers, fraud tools, and finance systems, forcing teams to operate with incomplete information. This fragmentation leads to inefficiencies and, in the age of AI, costly errors that can impact revenue and growth. Primer’s solution unifies this data, enabling AI to make smarter, real-time decisions with greater accuracy.
With this investment, Primer aims to redefine the next era of payments, moving beyond fragmentation to a future where businesses leverage unified intelligence for faster, more confident financial operations. Sofina’s leadership in the round underscores its commitment to innovative fintech solutions.
