Belgian investment firm Smile Invest has acquired a majority stake in RB+ Fire Solutions, partnering with founder Robert Bijlsma and the company’s management team to back the next growth phase.
The deal marks Smile Invest’s third investment of 2025, following earlier participations in Digitopia and iPractice, bringing its portfolio to 17 innovative growth companies across the Benelux.
RB+, active in the Netherlands under the brands Van der Aa, Firejob and Preficon, specialises in designing, producing, installing and maintaining passive structural fire protection for both residential and non-residential construction.
The company delivers end-to-end solutions for sectors such as healthcare, utilities and housing, and is known for tackling highly complex projects that must comply with increasingly stringent fire-safety regulations. Its digital and data-driven tools are central to its reputation as a knowledge partner for architects, contractors and building owners.
CEO Robert Bijlsma said the partnership with Smile Invest will help the company strengthen its market-leading position and accelerate its strategy, including selective acquisitions. “Their experience and network give us the ability to further professionalise our innovative, digital solutions and broaden our profile within the fire-prevention sector”, he said.
Smile Invest partners Ivo Vincente and Ad Notenboom praised RB+’s technical expertise and customer-centric approach. They said the firm will support the company’s continued growth, professionalisation and expansion into new markets and geographies.
