It is Mediagenix's second acquisition since the entry of investor Sofindev four years ago.
Mediagenix, a leader in content management solutions, has acquired Spideo, an expert in personalized content recommendations. Two years ago, the Flemish company bought its sector colleague Bebanjo.
This strategic move aims to enhance content discovery and personalization, helping media companies optimize audience engagement and revenue generation.
The acquisition combines Mediagenix's robust metadata model with Spideo’s recommendation technology, improving content discoverability, smart curation, and scheduling. With streaming and digital content consumption accelerating, this partnership empowers media organizations to better serve diverse audiences and compete with streaming giants.
Both companies share a commitment to transparency and innovation, with Spideo now operating under the Mediagenix brand.
“The acquisition of Spideo is a significant milestone for Mediagenix”, said Fabrice Maquignon, CEO of Mediagenix. “Content discovery and personalization are crucial to reducing churn, boosting engagement, and driving monetization. By integrating Spideo’s cutting-edge solutions into our existing offerings, we are uniquely positioned to provide our customers with the most efficient approach to programming the right content for the right audience at the right time and through the right channels. It allows us to tap into new market segments and better support media companies in realizing their strategic business goals. Together, we can build the industry’s leading content value management platform and empower our customers to achieve technological parity with the biggest names in the streaming industry.”
