The UK company Global Street Art buys a division from Mediafield.
Global Street Art, a UK leader in hand-painted advertising, has acquired Mediafield’s mural and projection mapping division, extending its operations into Belgium. This move is part of Global Street Art’s broader European expansion, which also includes new offices in France, Spain, and Lithuania.
The newly formed ‘Global Street Art Belgium’ will offer innovative visual solutions to advertisers, including cutting-edge 3D builds, UV painting, and AR integrations. The acquisition enhances Global Street Art's ability to deliver creative campaigns across Europe while maintaining local expertise.
Global Street Art CEO, Lee Bofkin, highlighted the synergy between the companies, stating that the acquisition strengthens their mission of transforming urban spaces through public art. Mediafield CEO, Mathieu France, expressed enthusiasm for the partnership, noting it expands creative possibilities for clients across Belgium, France, and the Netherlands.
The existing Mediafield team will remain intact, ensuring continuity for clients while benefiting from Global Street Art's international resources and artistic talent.
