Lucien strengthens its position in the Belgian bicycle market with the acquisition of two bicycle shops.
Lucien, the bicycle division of D'Ieteren, offers high-quality products and services to make cycling accessible to everyone. Lucien does this through stores in Brussels, Ghent and Antwerp.
The company announces the acquisition of Bike Planet Sport and Bike Planet City, two renowned bicycle shops in Mechelen. In addition, the expansion to Leuven is confirmed with the opening of a new store at Diestsevest 88, where the well-known tire center Banden Dupont was previously located.
Danny Huyge, founder of Bike Planet, shares his excitement about the transition to Lucien: “I am excited to be part of the Lucien family. The passion for cycling and the pursuit of excellence in mobility solutions are values we share. We look forward to introducing Lucien to Mechelen cycling enthusiasts."
Karl Lechat, Managing Director of Lucien, emphasizes the importance of this expansion: "With the acquisition of Bike Planet Sport and Bike Planet City, we are expanding our presence and connecting Lucien with the Mechelen cycling community. Mechelen is a leading cycling city. The city stands symbol of innovation and progress in cycling policy. It is crucial for Lucien to be part of a community that values cycling so highly.”
