In a major move set to reshape how hotels connect with guests and drive revenue, Lighthouse, the leading commercial platform for the travel and hospitality sector from Ghent, has acquired The Hotels Network (THN), a powerhouse in marketing personalization technology.
The acquisition brings together two industry innovators: Lighthouse’s market intelligence and pricing tools with THN’s AI-driven personalization engine. The result? A unified platform that allows hotels to transform raw data into personalized guest experiences, optimized pricing strategies, and more direct bookings.
Elevating the digital guest experience
“The Hotels Network team has built exceptional technology that helps hotels drive direct bookings through personalized marketing and conversion optimization”, says Sean Fitzpatrick, CEO of Lighthouse. “By integrating THN’s capabilities with our platform, we’re turning market insights into tailored guest journeys that drive higher revenue through direct channels.”
THN, founded in 2015, already serves over 20,000 hotels in more than 100 countries. Its client list includes big names like Minor Hotels, One&Only Resorts, H World International, and Preferred Hotels & Resorts. Known for its ability to boost direct bookings by an average of 32 percent, THN is the only cloud-based solution combining pricing data, predictive personalization, and cross-channel marketing under one roof.
With features like real-time user behavior tracking, predictive algorithms, and proprietary AI agents like KITT, THN helps hoteliers attract, engage, and convert guests from the very first interaction.
A new era of commercial strategy for hotels
“Joining Lighthouse accelerates our mission of helping hotels worldwide to maximize their direct channel potential”, says Juanjo Rodriguez, founder and CEO of The Hotels Network. “Together, we offer a powerful combination of commercial intelligence and AI personalization that gives hotels a distinct competitive edge.”
This acquisition marks another step in Lighthouse’s broader mission to be the ultimate commercial partner for hospitality businesses. Already known for its work in pricing intelligence, benchmarking, parity management, and business insights, Lighthouse now adds advanced marketing personalization to its arsenal.
Trusted worldwide
Lighthouse serves over 70,000 hotels in 185 countries, delivering real-time data insights and hands-on customer support. With the addition of The Hotels Network’s cutting-edge marketing tech, it’s poised to redefine how hospitality brands approach direct bookings in the digital age.
For hoteliers looking to strengthen their direct booking strategy and move away from reliance on OTAs, this new partnership could be the game-changer they’ve been waiting for.
