Merger between Belgian and Dutch digital marketing agencies

The digital marketing agencies OrangeValley, MvH Media, AdResults and Increase are joining forces. The agencies are joining forces to work together to take a leading role in the field of data and performance marketing and to take a leading position in the European market.

Dutch private equity firm NewPort Capital joins as an investor to support this ambitious growth and development of the new entity. This collaboration results in an organization with almost 200 employees, spread across locations in Ghent (BE), Amersfoort (NL), Arnhem (NL), Breukelen (NL), and Dongen (NL).

With an active buy & build strategy, NewPort Capital wants to make the new group the authority in Western Europe in the field of performance marketing. This strategic merger promises to deliver an innovative, data-driven approach aimed at maximizing measurable performance for customers.

Innovative techniques and in-depth digital marketing expertise
The new group focuses on performance marketing and international growth. It focuses on maximizing measurable results for customers through deep expertise and innovation.

Founder and director of MvH Media, Mark van Hattum, will head the new group. “The development in digital marketing is happening very quickly”, says Van Hattum. “In order for an agency to continue to offer the right solution, it is important to have sufficient size. We are convinced that depth, and therefore success for our customers, is determined by scale in the field of knowledge and data. Scaling up makes us more relevant to both customers and top talent in the profession, and an additional advantage is that with the new agency group we immediately have a good geographical spread throughout the Benelux. As a result, we also get the benefits of this increase in scale directly closer to our customers and professionals.”

Financial details of the transaction are not disclosed.