Why do some acquisitions create lasting value while others fail to deliver on expectations? According to brand strategist and author Stef Verbeeck, (BDO Pavlov) part of the answer may lie in factors that are often overlooked during the deal process: brand strategy, company culture, customer experience and other intangible assets.
Together with BDO, Verbeeck is launching a new study to explore how intangible assets are currently considered in mergers, acquisitions, investments and buy-and-build strategies. The findings will help shape his sixth book, Intangible, scheduled for publication in early 2027, which is aimed at M&A professionals, investors, entrepreneurs and management teams.
Share Your Experience at Pavlov
While financial, legal and operational aspects of transactions are typically analysed in great detail, Verbeeck believes there is a surprising lack of up-to-date data on the role of brands, culture and other intangible value drivers in M&A. Through this study, BDO aims to gain a better understanding of how these factors are assessed today and what impact they have on deal success.
The survey is intended for professionals who have been directly involved in an acquisition, investment or buy-and-build transaction and had real responsibility for the outcome. Participation takes only a few minutes, and every contribution will help shed light on an often underestimated driver of value creation in M&A.
Professionals who have been involved in a deal and would like to share their experience can participate via: ma.pavlov.be
As a token of appreciation and an additional incentive, participants in the survey will be entered into a draw to win tickets for two people to attend a concert by the Antwerp Symphony Orchestra.
