Marketing technology company DESelect has announced it is joining Unaric, a rapidly expanding global tech firm focused on transforming how Salesforce customers leverage artificial intelligence.
The move marks a strategic step for both companies, combining DESelect’s expertise in marketing data optimization with Unaric’s mission to turn Salesforce apps into intelligent AI agents that connect sales, marketing, and payment data.
Founded with the goal of helping marketers “make data work harder”, DESelect has become a key tool for Salesforce Marketing Cloud users, enabling teams to segment and personalize campaigns without coding or heavy data support. Its solutions are used by global brands to improve customer engagement and campaign ROI.
By joining Unaric, DESelect aims to advance its vision of smarter, AI-powered marketing. The collaboration will play a central role in Salesforce’s next major evolution, Agentforce, which focuses on building AI-driven digital agents that automate and unify customer data across platforms.
Unaric already integrates over 25 million calls, 2 billion dollars in payments, and 200+ data sources within its ecosystem. The addition of DESelect’s capabilities will further enhance marketers’ ability to segment, target, and measure campaigns seamlessly within Salesforce.
In a joint statement, DESelect founders Anthony Lamot and Jonathan van Driessden said: “What started as an idea for a segmentation app seven years ago has grown into a platform trusted by enterprises worldwide. Joining Unaric allows us to take our technology – and our customers – into the AI era of Salesforce. We’ve been inspired by Unaric’s mission and look forward to building the next generation of AI-powered marketing together.”
