In a bold strategic move, Craftzing has announced the acquisition of innovation studio Made and enterprise architecture specialist INNOCOM, propelling the company’s workforce to 300 – an immediate 50 percent growth.
Co-founders Roeland Tegenbos and Thomas Van Orshaegen, known for advising clients on strategic transformation, are now leading by example.
"In a challenging economy, standing still isn’t an option", they assert. "Growth comes from seizing opportunities, even when the current is against you."
The acquisition of Made, a 20-year-old innovation powerhouse, adds 45 experts specializing in digital transformation for maritime, logistics, and consumer sectors. Made’s portfolio includes high-profile projects like digitizing port operator Brabo and developing strategies for global brands such as KraftHeinz and Honda.
Meanwhile, the addition of INNOCOM – a leader in aligning strategy, people, processes, and technology – will see the firm operate independently within Craftzing’s expanded group, with its founder and management retaining a minority stake.
This dual deal accelerates Craftzing’s already impressive trajectory. Since 2020, the company has achieved an average organic growth of 20 percent annually, defying industry trends. While the tech sector faces headwinds, Craftzing’s strong profitability and minority backing from Antwerp’s Meja fund enable self-financed expansion. "We’re the salmon of our sector", Tegenbos notes, "swimming against the current while others hesitate."
The move also embodies Craftzing’s philosophy: rejecting "analysis paralysis" in favor of decisive action. As AI and technological disruption reshape industries, Tegenbos and Van Orshaegen observe many companies freezing investments out of fear. Yet, they argue, agility – not just efficiency – is the key to future success.
"The real challenge isn’t implementing technology", Van Orshaegen says, "but driving cultural change. These acquisitions strengthen our ability to turn strategy into organization-wide momentum."
Late 2025 saw Craftzing further solidify its position as a leader in digital transformation with a first double acquisition: the acquisition of Sagacify, a pioneering AI product studio, and Namahn, Belgium’s foremost service design firm.
This first strategic double deal underscores Craftzing’s commitment to delivering end-to-end digital solutions – from strategy and service design to AI integration at scale. CEO Roeland Tegenbos emphasized that the acquisitions were driven by shared values rather than mere expansion, bringing critical strengths in systemic thinking and production-ready AI development.
