PSG Equity is making a strategic investment to boost BrightAnalytics’ product offering and position as a leading CPM software provider in the European market.
The new investment by PSG Equity will accelerate BrightAnalytics’ growth across Europe. Having started in Belgium in 2014, the company has expanded organically into the Netherlands and the Nordics. It has also gained significant early traction with its entry into the French market.
BrightAnalytics provides industry-leading financial consolidation, reporting, and FP&A software for CFOs of SMEs and upper-mid-market businesses whose multi-entity, multi-currency operations are too complex to manage with spreadsheets. The platform gives finance teams full auditability and drill-down into underlying transactions alongside AI-driven automation. It connects to more than 400 ERPs, accounting systems, and CRMs, providing a single, consolidated source of data across critical systems.
Going forward, PSG Equity will act as a hands-on partner to BrightAnalytics, providing sector expertise and operational support in addition to the capital investment. “BrightAnalytics has built a highly differentiated and innovative platform in corporate performance management, combining functional depth with the ease of implementation, auditability, and automation that mid-market finance teams need,” shared PSG Equity MD, Romain Railhac, in a statement.
Together, they plan to broaden the BrightAnalytics product suite; beyond consolidation and reporting, into monthly financial close and additional FP&A tools. This will be underpinned by continued investment in AI. “Lode [Bogaert], Merijn [Demuynck] and Olivier [Seynhaeve] have built a truly high-quality business, which – we believe – provides CFOs the financial data foundations they need to thrive in an AI era,” Romain added.
Following completion of the deal, BrightAnalytics’ three co-founders will remain at the helm of the company. “We’re proud to keep building the business we started, now with a partner who shares our long-term, founder-first approach to growth,” they said in a statement.
Existing minority investors, Smartfin and Coformaco, will also stay invested in the business, alongside the founders. Jürgen Ingels, Founding Partner at Smartfin, and Wim Vanhaelemeesch, Managing Principal at Coformaco, commented jointly: “Since our initial investment, BrightAnalytics has consistently delivered against its ambition to become a leading European CPM platform, expanding from Belgium into the Netherlands, the Nordics, and France. We’re delighted to continue supporting Lode, Merijn, and Olivier alongside PSG Equity as BrightAnalytics enters its next phase of growth.”
The transaction is subject to customary closing conditions.
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