Maxeda DIY – owner of the Brico and Praxis chains – is preparing to divest 10 company-operated stores across the Benelux region as part of a broader balance-sheet strengthening effort.
According to market sources, the portfolio would include 4 stores in the Netherlands, 4 in Belgium, and 2 in Luxembourg. If executed, Maxeda would retain roughly 180 Dutch locations.
The group aims to transfer the stores to franchise operators, a move reportedly intended to alleviate its significant debt burden. Unconfirmed reports suggest Maxeda is targeting proceeds of around 100 million euros from the disposals.
Rumours of a broader sell-off circulated last year, when Maxeda was said to be exploring the divestment of up to 138 Brico, BricoCity, and BricoPlanit stores, primarily in Belgium and Luxembourg. Praxis outlets were not expected to be included in that process.
The first transactions could close as early as February, though the specific sites involved have not yet been disclosed.
Maxeda DIY has been controlled since 2015 by US-based GoldenTree Asset Management and French investor Ardian, following a debt-for-equity swap. KKR, a former majority shareholder, remains part of the ownership consortium.
