Gimv reinvests in the newly formed Bugaboo‑Joolz venture, taking a minority stake alongside Mubadala Capital and Bain Capital to support the combined premium stroller leader.
Gimv announced in late May it sold its 40 percent stake in Joolz to Bugaboo but will reinvest part of the proceeds into the merged Bugaboo‑Joolz group. The reinvestment comes alongside Joolz founders Emile Kuenen and Stan Vermeulen, joining Mubadala Capital—now the majority shareholder—and Bain Capital, which sold Bugaboo to Mubadala in 2024.
The combined entity will employ around 1,200 people and further consolidate the premium stroller market. Bugaboo, founded in 2006 as a Design Academy Eindhoven graduation project, rose to fame when its high‑priced prams appeared in Sex and the City and were used by celebrities such as Madonna and Queen Máxima. Joolz, also targeting the premium segment, complements Bugaboo’s product range and distribution in over 50 countries.
Through this strategic move, Gimv retains exposure to the high‑growth baby mobility sector while supporting the operational integration of two Dutch innovators.
